Founder, Nicole Mclaren-Campbell


Nicole Campbell is an author, educator, entrepreneur and professional speaker. She is a graduate of the St. Andrew High School for Girls, and completed her high school studies at Phillips Academy ‘Andover’ in Massachusetts, before going on to earn an undergraduate degree in Economics from Princeton University in 2006. Nicole also studied at Stanford University’s Summer Institute and the University of London, where she earned a Masters Degree in Globalization and Development.


Nicole returned to Jamaica immediately to join the Ministry of Education where she served as Senior Policy Analyst to the then Minister of Education, now Prime Minister, the Most Hon. Andrew Holness. At 25, Nicole resigned from the Ministry to start AIM Educational Services – with just two students. Nicole sites her decision to tap into her passion for human development in education as one of the best she’s made. Today, AIM sees hundreds of students and delivers an average return of over 5000% to parents – results Nicole attributes to a strong, motivated team whose focus remains on possibilities, not problems.


In late 2016, Nicole started the AIM Higher Foundation with a mandate to identify, develop and empower promising low-income students so that they too can access unlock their potential through access to tertiary education. Her vision is to inspire youth globally to AIM Higher.


Parents seek Nicole for the impact she has on their teenagers – how she pushes them to adopt empowering perspectives and to create possibilities for their futures, with their present actions. Her passion for empowerment extends beyond the classroom to the boardroom and beyond. Each year she speaks at high schools across Jamaica and has spoken for companies including Access Financial, Caribbean Broilers, JMMB, Sagicor Jamaica and Scotiabank. She also serves on the Boards of the Early Childhood Commission and the CHASE Fund in Jamaica and is the Kingston Parish Lead for the Women’s Entrepreneurship Network of the Caribbean. In 2017, Nicole published her first book “Make It Count: Tips on Unlocking Your Vision in 2017 and Beyond”, in her own words, “everything that I do is really an extension of my passion to empower people – to me, nothing can match the excitement and sense of fulfilment I get from helping people to grow in confidence and realize their potential.”


A self-professed inspirational quote junkie, her personal motto is “AIM High and Be Bold” and her mission is to squeeze every ounce of life, from life.

Founder, Nicole Mclaren-Campbell and family.

She is wife to reggae artiste Agent Sasco a.k.a Assassin (Jeffrey Campbell), mom to 5 year old LC, 4 year old Joshua and ‘bonus-mom’ to 11 year old Ally – and in her spare time she loves taking videos of her kids and posting them to her favourite social media platform: Instagram. She is a self-professed inspirational quote junkie whose personal motto is “AIM High and Be Bold” and her mission is to squeeze every ounce of life, from life.